Benefits of SEO (Search engine optimization)

My last post was an introduction guide for a successful website. Now I will present you the benefits of going through the search engine optimization process.

1. Increased traffic. Generally speaking, the main objective of a website is to reach a bigger audience, it doesn't matter if your website is a store or if it's for helping other people with some topics, the bigger the traffic, the better results you'll have. The reason why traffic is increased is because search engines will place your website in a better position in the seach results, once you finish the SEO process.
2. Usability is a side result. The website is faster and when you have friendly URLs, your website is easier to navigate for the users, so they will be happy to use your page, content is also improved and they will know were they can reach things. For search engines, it will make it easier to understand your website.
3. You can track everything. It's much easier to track a website that has gone though the SEO process, because you have a better organized website, the content is interesting, the structure of the URLs can help you with insights on what to improve, you can track which pages are not being visited, get statistics of usage of a specific section, know where your visitors are leaving the page and so on.
4. Putting ads from other companies. If your website has a lot of visitors, it's very likely that companies related to what you do, would like to have ads in your website. This can give you some money in return and make your website even more popular.
5. Have an international 24 x 7 website. Once you start to be popular, you can decide to expand your website to reach more countries by creating country specific pages, and of course, your website is alive all the days! it never closes, so, everyone who can reach you, will be able to do so through your website.

There are many other benefits, I just wanted to give you an idea of the importance of SEO. If you like this post, please comment or tell me about a topic that you would like me to write about. See you soon!